What a B2B lead costs, by the country you target
Every lead has one price, set by the income tier of the country it is in. This table is worked out from the same price list that checkout uses, so the number you see here is the number you pay.
Work out your own number
- Per lead in Kenya (Tier 2: lower-middle-income market)
- $0.51
- 50 leads
- $25.50
- Smallest top-up
- $5.00 of credit pays for about 9 leads here. Credit expires 12 months after each top-up.
Cost of 10, 50 and 200 leads
| Tier | Per lead | 10 leads | 50 leads | 200 leads |
|---|---|---|---|---|
| Tier 1: low-income market Uganda, Ethiopia | $0.43 | $4.30 | $21.50 | $86.00 |
| Tier 2: lower-middle-income market Kenya, Nigeria, Ghana | $0.51 | $5.10 | $25.50 | $102.00 |
| Tier 3: upper-middle-income market Philippines, South Africa, Brazil | $0.64 | $6.40 | $32.00 | $128.00 |
| Tier 4: high-income market United States, United Kingdom, Germany | $0.85 | $8.50 | $42.50 | $170.00 |
Totals are the per-lead price times the number of leads. You pay from prepaid credit that expires 12 months after each top-up. The pricing page explains credit.
Check a lead's fit before you pay
Scan your domain to see which industries to target, then compare the cost for your country.